Brand strategy and automation
I build brands with strategy and design the system that helps agencies produce with AI. Purpose first. Design second. Brand always.
Design without purpose doesn't connect. Process without strategy just produces what doesn't work, faster.
Communication is strategy. Design is the consequence. And in an agency, strategy only turns into results when it lives inside the everyday workflow.
Two ways in
For brands
For agencies
For digital marketing agencies
Delays, rework, off-brand creatives, everything riding on one person. I've worked inside agencies and consultancies, producing for some of the biggest accounts in Brazil. Today I design AI automation for agency processes, so operations run on their own and people keep the thinking.
Conversations with the team and a map of how work flows today and where it gets stuck.
What gets automated, what stays with people and who approves what.
It starts with the most painful bottleneck and grows module by module.
Test on one account, measure, fix, and only then scale to the whole portfolio.
Each client's positioning, audience, tone and identity in one place the AI can read.
Creatives generated from the DNA, in variations ready for testing.
Brand and compliance review before anything goes live.
Reads performance and feeds what worked back into the system.
Depending on the agency, it can also include: online briefs with audio answers, client onboarding, folder standards, ClickUp alerts, weekly reports and approval workflows.
AI handles the operation. People keep the intelligence.
Background
With a degree in Communications and a postgraduate degree in UX Design, I started in production. I owned an industrial printing company, where I learned that a brand has to work on paper, in people's hands and in the eyes of whoever is buying.
With Ideia K Design, my branding company, I built identities for more than 20 companies, including Copel and Kraft Embalagens. I designed brand systems for dozens of healthcare brands at Destak Consultoria Médica and led the visual strategy for launches aimed at European audiences at Teresa Silva Comunicação, in Portugal.
Together with Artistry Vibes, my partner agency, I bring that same eye to branding, websites and communication for healthcare and service brands. And the same method that builds brands also organizes processes: I design AI automation for agency workflows, so strategy doesn't get lost in the day to day.
More than 50 brands. None of them started with the logo.
Portfolio
On Instagram
Já apresentei marcas que emocionaram o cliente. Não pela beleza, mas pela precisão, pela sensação de finalmente ser visto do jeito certo. Is
A McLaren tinha um dos símbolos mais reconhecidos do automobilismo e, mesmo assim, foi buscar a nova marca num letreiro antigo: o do posto d
O seu cliente não pesquisa mais. Ele pergunta.
Ele estava segurando o troféu da cervejaria. Ao vivo. Para o mundo inteiro.
A FIFA pediu para o Haiti mudar o design da camisa da Copa do Mundo.
Muito se fala que a IA vai substituir o designer.
Partner agency
When a project needs more than brand and process, like content, social media, websites and campaigns, it continues with Artistry Vibes, my partner agency. The same strategy, from positioning to the feed.
I take on a few projects at a time, so each one gets my full attention. I reply personally within 48 hours.
WhatsApp: +55 71 99622-2506
